All non-vector artwork should be supplied at a minimum of 300 dpi size for size. If images have been downloaded from the Internet, normal screen resolution is just 72dpi. Therefore, if the image is 5 inches across on screen, it will print approximately 1 inch in size at 300dpi.
For images smaller than actual size, increase dpi proportionately e.g. 50% of actual size = 600dpi. For images larger than actual size, decrease dpi proportionately e.g. double actual size = 150dpi.
All Artwork for printing should be supplied in CMYK only.
Any RGB artwork that is supplied will be converted to CMYK and this may affect the appearance of your chosen colours.
Pantone colours made up of CMYK should be checked on a correct Pantone colour chart before print.
We cannot take responsibility for any unexpected results experienced from artwork that has been supplied in non-CMYK colours.
Digital proofs will not be 100% colour accurate to the final Litho print, they can be used as a guide only.
If you require a more accurate proof, these can be produced in more than one format.
Pantone colours need to be checked on the correct paper stock i.e. Coated or Un-coated.
Please contact us if you are using any other colour matching system other than Pantone.
overprints and knockout
Please ensure that no elements of the design are set to overprint unless specifically required. We cannot always check for this and it is likely to generate unexpected results.
If you are using the transparency functions in Illustrator and Freehand generated files, transparencies must be flattened and the files then converted to PDF or bitmap.
Transparencies in vector programs is still in its infancy and we cannot accept any responsibility for any unwanted results if this is not done.